Are you building a new website for your business? Great Move! Going online is the easiest way to attract more clients. But if you are missing out on core web vitals, you are losing the potential to be visible on the Search Engine Result Pages (SERP). Core Web Vitals assists you in measuring the performance of User Experience (UX) and identifying the areas for enhancement. Today in this article, we will unwind the top 6 web vitals that can boost your website ranking on search engines.
What are Core Web Vitals?
Core Web Vitals are a set of parameters defined by Google Search Engine based on the Page Speed and User Interaction and Visual Page Stability estimations. Google Search Engine is planning to implement Core Web Vitals as the major ranking factor in 2021.
The top 3 core web vitals are as follows.
- Largest Contentful Paint (LCP)
- First Input Delay (FID)
- Cumulative Layout Shift (CLS)
The core web vital performance is categorized into three parts to measure the effectiveness of the web page.
- Need Improvement
Let’s discuss each web vitals in detail.
Largest Contentful Paint (LCP)
LCP is defined as the time required to view the first colorful content/text to which a user can interact. LCP measures the page loading performance of the webpage. The unit of LCP is seconds.
Most of the top websites have the LCP below 1 sec however, the LCP below 2.5 sec gives good user experience. You can check your LCP metrics using Google Page Speed Insights. If it is above 2.5 sec, please optimize the page to bring down. Lesser the time better the user experience.
First Input Delay (FID)
FID is defined as the time taken by the user to interact with your web page. The interactions could be anything from below:
- Choosing an option from a menu
- Clicking on a link in the site’s navigation
- Entering your email into a field
FID measures the power of the interactivity of the web page. The unit of FID is seconds. The FID is useful when the webpage is interactive and it is of no concern if it is related to blog pages.
The FID below 100 milliseconds states that the user can spot and the content is fair enough to take action. If it is above 100 milliseconds, please optimize the page to bring it down. Lesser the time better the user’s interactivity performance.
Cumulative Layout Shift (CLS)
CLS is defined as the core web vital that defines the stability of the web page. The CLS ensures page stability by checking if all the webpage elements are in place.
This could be confirmed if the user clicks on the right element of the web pages appear at the right place or not. The ideal CLS should be between 0 to 0.1
Other Important Web Vitals
As most of the users are their mobile as their primary device, it is important to have a mobile-friendly website. Giving consistent mobile experience on every device increases the visibility of your website and thus reaches a wider audience. The better browsing experience is the key signal that the user will interact with your content. You can check your Mobile Friendliness using Google Mobile-Friendly Test
It is important to your customer that they experience safe browsing without any issue. With Google’s Safe Browsing technology you can examine your websites if it is safe or not. Google wants to ensure transparency and protect users from getting scammed. You can test the transparency of your website with the help of a Safe Browsing Test.
Security is the major concerned for an online business. Make sure your website is secured with an SSL (Secure Socket Layer) certificate. The HTTPS adds security and trust in the users and states that it is safe to use. It protects users against harmful attacks that can be launched from compromised networks. Hackers can use such tactics to steal your customer’s sensitive information.
A2 Consulting LLC is a professional Custom Web App Development Company based in Mason, Ohio. We take care of all the web vitals while developing and post-testing the website so that we deliver the perfect to you. Our expertise in all the latest Web technologies has made us a leading custom web app development company in Ohio. If you like to start a project with us do Contact Us.