Whether you are thinking to start a new business or revamp the existing business that has been affected by Coronavirus. Today in this article we are going to explore the Top Digital Marketing opportunities that can potentially boost your business.
It is no secret that the COVID 19 Pandemic has brought unprecedented time for every business. In this fearful environment, customer behavior and preference have changed a lot. People are consuming more data to stay connected with the outer world, relieve boredom and stay motivated all the time. Warren Buffet once quoted “Be fearful when others are greedy and be greedy when others are fearful”. It complements the current situation perfectly. Being a business owner it is time to be greedy and kickstart the business with the right digital marketing strategy.
Check out the following proven digital marketing opportunity that you should consider during the CoVID-19.
Maintain or Increase Your Online Presence:
Digital communication is the best way to be in touch with customers on and off COVID19. You can share business updates on Google My Business and other local business listings, encompass your business with the current twitter trend, E-mail recent business updates, utilize push-pull notifications efficiently.
Review all social media accounts and business listings. Check for new opportunities where you can list your business. Keep the brand consistency in mind while updating information on social media and business listing.
Search Engine Marketing:
Every business wants their online presence on the top of the Search Engine Result Page (SERP). The easiest way it could be achieved is by using Pay Per Click (PPC). Especially in the pandemic where most of the businesses have reduced their PPC budget. It is observed that the overall cost per click has reduced by 6%. This means that now you drive traffic to your website at a 6% lesser cost than before. Do consider Search Engine Optimization (SEO) as your long term goal to grow your business.
Robust Customer-Centric Content Strategy:
Engaging Customers with a well-planned content strategy is how a brand builds and grows relationships with their customers. Create a consistent, meaningful, and enjoyable content that ensures user interactions across every possible channel and touchpoint. Top Brands around you have been successful in understanding and creating relevant content over the years that creates enhanced and seamless user experiences. As the data consumption during the COVID19 pandemic has increased don’t miss this opportunity to increase user engagement with your business.
Get Customer Reviews:
Customer Reviews build brand trust and add value to your online presence. It is estimated that around 72% of customers won’t take any desired action before they read some reviews. Don’t miss to ask your customer for the reviews regarding the products/services that you offered. Let the other people know about the extent of quality and customer satisfaction that you provide.
Provide Special Offer:
The Special situation needs a special strategy. Promote your special offers to your customers across the web to attract and reach out to more customers. Utilize both organic and paid media for the promotion on social media and SERP. Once the user engages in your business don’t miss the opportunity of remarketing and retain your customer online for a longer period.
A2 Consulting LLC is a professional Digital Marketing Agency based in Ohio, Cincinnati. Our expertise in all the latest digital marketing technologies has made us a leading digital marketing agency in Ohio. Our focus is to provide cost-effective services with timely delivery to all our clients. If you like to start a project with us do contact us.