To stand out in this competitive market, productive adaptability is required to ensure business growth. In the last 2 years, we have observed a huge shift in consumer behavior subjected to the situation and choice of preference. Those businesses who were able to track it up made huge money by adopting their business with the paradigm shift in consumer behavior. Technology has helped small and medium scale businesses by making them more efficient, smart, and versatile.
Staying connected with the customers offline is very troublesome. Especially when people are advised to stay home due to COVID breakout. According to Global Web Index, the online consumption of around 80% of internet users has increased in the US and worldwide during the COVID outbreak.
It is the right time to act on and stay connected. Let us take advantage of changing trends in digital technologies to get the maximum benefit out of current crises. In this article, we will be discussing the top 10 ways businesses have grown up by adopting technology in 2021.
Mobile App Development
Mobile applications play a vital role in establishing a strong brand value, customer satisfaction, and boost sales for any business domain. Mobile Application offers brilliant smart features that simplify the overall business process and improves ease of doing business. The common Customers Expectations like super fast service, user-friendliness, and easy-to-use interactive solutions could be achieved with ease. Mobile Applications can grow their business with the app-based technology as it offers scalability, responsiveness, accessibility, and required flexibility.
Must-Have Mobile App Features:
1) Social Media Integration and Easily Sharable
2) In-App Payment Module
3) Bots for Quick Solution
4) GPS Based Location
5) Intuitive UI/UX
To revive in this highly competitive market, small businesses need to invest in the changing trends and adopt technology that can boost the business. Make sure you have the right supporting mobile app for your business.
Having a Website for your business is a must consider it as the easiest medium and genuine source of communication. It acts as a brand of your business that helps to build a true brand value. A Well built Website can help you compete with the large players in the market, boost your credibility, and improves the visibility on the search engines. A good website with the right web marketing strategies can you relevant desired leads.
Must-Have Website Features:
1) Social Media Integration and Easily Sharable
2) Quick Simple UI/UX
3) Optimized Content
4) Easily Navigable
5) Contact forms
Website is the base of the stronger brand identity of your business. If you haven’t got one get it built today only.
Whether you have to increase brand awareness, expand your business or increase leads, digital marketing is the key to boost your business. Digital Marketing is a cost-effective method to reach the right target audience at the right time. Broadly speaking it is the combined impact of Search Engine Optimization (SEO), Social Media Marketing (SMM), E-mail marketing, and Online Search Paid Marketing (SEM). Digital marketing enables you to reach the right target audience and onboard your customer digitally.
Why Opt for Digital Marketing?
1) Cost-Effective Way of Marketing
2) Target Only Right Audience
3) Reach your customer anytime
4) Builds Brand Reputation
5) Improves ROI
Augmented reality (AR) is an interactive real-world environment where the objects in the real world are simulated in the AR Devices. Well implemented AR Module reflects innovation and forward-thinking of the business. AR helps you understand your customer choice of preference with detailed analytics that boosts your business. AR Applications are been used in different sectors like Automobile, Retail, Education, Finance, Tourism, etc.
The AR has witnessed its increasing popularity for all kinds of businesses with its power of user engagement and interactivity. The AR and VR market is currently estimated at $1.6 billion. It will soon become one of the most prominent digital technologies for business in the future.
7 of 10 media planners want the addition of AR to their strategies in the future. We are a step ahead as we are already working on products as well as services featuring Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR).
Virtual Reality is a computer-generated simulation of a 3D environment that can be interacted with using VR devices like Oculus, Google Cardboard, HTC Vive, Samsung gear. VR technology is great when you are willing to transform your business with improved user engagement. A Great interactive VR platform that gives you real-life and real-world experiences of the products and services offered by your business.
The VR industry is growing at a higher pace and the technology is adopting very fast by SMEs. Goldman Sachs has predicted that VR and AR technology would become an $80 billion market by 2025. This clearly defines the growth potential of VR technology in businesses.
Graphics play a vital role in getting the customer through the marketing funnel as it acts as a visual communication channel between your business and your audience. Good graphic designing ensures the brand persona, makes your brand stand out and lifts your business to a new level of success.
Graphics designing is important in both online and offline marketing. In online marketing, It could be used for making a logo, social media posts, Blog images, and advertising materials. In offline marketing, It could be utilized in making brochures, business cards, leaflets, banners.
Businesses need to achieve pixel-perfect designs to attract customers and give them a great first impression. Here are some statistics that signify how graphic design can make a difference.
Why Opt for Graphic Designing Services?
1) Builds Strong Brand Persona
2) Makes the First Impression Positive
3) Improves Conversion rate
4) Beautifies Everything
5) Improves User Experience
Transforming the business to the Online has become very crucial with the change in consumers choice of preference in terms of safety, quality, and easiness to get the product and services. Ecommerce not just transforms the business but it improves the overall efficiency of the business.
E-Commerce has shown tremendous growth in 2020-21 especially due to the COVID pandemic. The eCommerce market in the U.S. stands second-largest market for eCommerce with a revenue of US$432 billion in 2020, placing it ahead of Japan and behind China.
Why Opt for E-commerce Development?
1) Gives Convenience to Customers
2) Business Can Operate 24/7
3) Low-Cost Digital Transformation
4) Better Product Information and Guide
According to a recent survey by Microsoft, it is said that more than 250,000 organizations use SharePoint. It includes over 85% of Fortune 500 companies who use SharePoint Online. It is widely used in most businesses and is consistently gaining popularity as one of the most effective digital technologies for business. It works as documentation management as well as a storage and collaboration tool. We provide an easy-to-use and hassle-free SharePoint environment to our clients with ready assistance from our SharePoint professionals. Know about the surge in Sharepoint usage here
Voice assistant applications and Devices
Voice assistant application has witnessed growth in the past 2-3 years as it reduces the attention to devices and voice commands can be passed to voice assistant devices to get the desired results. Popular voice assistants like Cortona, Amazon Alexa, Google Assistant make life easy by simply coordinating with the voice commands. Developing these applications customized for your business can ease the business process.
SAP stands for System, Applications, and Products. SAP is a range of support software systems that ensures control over their various resources, data, and communication methods. The topmost IT brands and start-ups use SAP cloud services. SAP support can help to enhance the effectiveness of business. SAP increases productivity with the help of business intelligence and operational support in a cost-effective manner.
A2 Consulting LLC is one of the best software development companies based in Ohio, Cincinnati. It has expertise in all the varied major and modern digital technologies for businesses. Our focus is to provide cost-effective services with timely delivery to all our clients. If you want your business to grow and evolve digitally at the same time look no further! A2 Consultancy is the one-stop shop for all your IT needs, especially if you are in and around Ohio! If you like to start a project with us do contact us.